The Art of Digital Branding

Ian Corcoran,Ian Cocoran

The up-to-the-minute guide to establishing a brand on the Internet. Heres the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play incorporating essentials such as company history, careers, site maps, search engines, and FAQs choosing one global portal versus country-specific content encouraging and retaining traffic flow adding depth to the Web experience with audio, video, and animation maximizing site functionality for online shopping or software updates and much more. Step into the digital age with expert help from The Art of Digital Branding. &bull Real-life examples of good and bad online branding efforts &bull Focuses specifically on Web branding techniques &bull Branding is key to building business